Urszula Szwed

Experienced entrepreneur and business advisor. For many years she has been working with the Serfenta Association on connecting intangible heritage with the contemporary market. Co-author of an award-winning, among others by the New European Bauhaus, model of innovative approach to working with crafts: Innovation Model o Craft Revitalisation. Participant of trade missions for Polish crafts in South Korea and Iceland. Recognised for her work by the jury of the competitions Silesian Thing, Must Have! Łódź Design Festival.

Takes part in the Thematic track 3: CREATIVITY: modern design versus traditional forms of craftsmanship and heritage conservation